So how do you change behaviour? That is one of the things
I’ve been wondering about for some time now. Because obviously, if you want to
save the environment, you have to start changing behaviour. Let’s look at behaviour change at the
personal level.

First, you start with Precontemplation.
At this stage, “nothing” is wrong. You might hear people talking about change
of behaviour and it might be something you ought to change, but you don’t feel
like doing it.
Contemplation
Now, you start thinking about the things you want to (or
need to) change. While thinking about that change, you might come to the
conclusion that you really want to do it. But for now, you only think about it.
Nothing more.
Preparation
Now you start preparing yourself for that change. What do
you need to get there? What do you have to give up? Is it really worth it? And
how are you going to work it through? So you think about strategies in order to
achieve your change. And you decide to really do it.
Action
Now comes the work. You are really going for that change!
By doing (or not doing) the things you were thinking of in the previous stage.
Put your thoughts into actions. And keep doing the things needed for that
change.
Maintenance
Now you’ve reached your goal, you’ve got to maintain were
you are. This is very difficult, especially when relapses occur where you fall back into the “old habit”. The wisest
(but not always easiest) thing to do is to pick up where you left off. Start
anew. Keep your goal in mind. And when relapse occurs again, you just start
over again. And wiser. Until you’ve reached true maintenance, where you’ve won the game and have really
changed.
So how do we get a group or more persons to change?
If you want to change a group, you don’t need everyone.
You just need to get a “critical mass” of individuals within the group to
change and the rest will follow automatically. Because we all want to fit in
and if a certain behaviour is seen as normal, we quickly adapt to it. When more
and more people start to change, the rest will ask their selves: What’s in it
for me? And if it means they have to change in order to belong, than this will
trigger more change ( Group
motivation). http://www.bdinstitute.org/
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