The book written by Michael Braungart and William Mcdonough.
What is it all about? It introduces a sustainable way of thinking.
You have to reduce, reuse, recycle. That means to more with less so the damge is minimal.
It even wants to take us beyond sustainability and makes us design for abundance. Because if you design with care and according to nature, you get more out of your design than when you just design.
Ofcourse some ideas are bold, for example to make paper from something else than trees. And the book is made of that material. But that idea is also imaginative and deserves to have a serious look at. Because in the last half century we have developed through ways that will eventually harm us.
And now this book teaches us concepts of ways that nature already uses. Maybe by this book and ideas that follow out of it, we can start another Industrial revolution, this time not because of nature, but together with nature.
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